A Landmark Moment in Swimwear and Beauty Innovation

On July 26, 2025, Nutree Cosmetics proudly partnered with New York Swim Week, one of the most forward-thinking fashion events of the season. Celebrating its fifth anniversary, the event took place at Life Time Sky and drew designers, models, and media from across the globe. This year’s theme, “Interbloom,” highlighted individuality, cultural storytelling, and botanical-inspired design, placing swimwear firmly within the realm of elevated fashion.

Why This Event Matters

Founded in 2021, New York Swim Week has become a significant platform for reimagining swimwear design. What began as a seasonal showcase is now a respected editorial and cultural statement. Under the direction of producer Evita Scoccia, the event has grown into a hub for creativity, sustainability, and global design voices. From runway presentations to open-air installations in SoHo, NYSW 2025 demonstrated how swimwear can reflect identity, intention, and innovation.

This year’s lineup included designers such as Bathhouse, Elizabeth & Co., Haus of Blck, By Sarasty, and more. The event featured both day and evening runway shows, press activations, and an afterparty at Virgin Hotel NYC—an experience that seamlessly blended style with atmosphere.

Nutree’s Role Behind the Scenes

Nutree Cosmetics contributed to the event as an official sponsor, supporting models, stylists, and talent with professional-grade haircare products known for their performance in high-humidity environments. Our keratin and deep repair formulas helped ensure that hair looked smooth, glossy, and runway-ready—whether backstage under lights or in outdoor urban settings.

Our presence at NYSW wasn’t just about product placement. It was about alignment. Just as designers told stories through bold swimwear silhouettes, Nutree delivered the performance and confidence needed to match that energy—through every strand of hair.

A Partnership Built on Shared Values

• Performance under pressure: Our keratin-based treatments stood the test of lights, cameras, and mid-summer New York humidity.

• Beauty with intention: NYSW and Nutree both champion bold self-expression, clean formulation, and modern functionality.

• Global relevance: NYSW 2025 attracted international press and cross-cultural creative talent, further expanding Nut